Travel specialist Elman Wall joins Xeinadin accounting group

London-based accounting firm Elman Wall has joined the Xeinadin group of practices in the latest deal announced by the acquisitive group

Elman Wall has fee income of £3.5m and specialises in clients across the travel sector.

Jonathan Wall, managing director, heads up the firm of nearly 40 team members, alongside three fellow directors. The offices are based in the heart of the City of London.

Xeinadin views Elman Wall’s entry as a ‘major coup’. The group’s strategy focuses on strong growth – and introducing additional niche specialisms can contribute towards that. 

Elman Wall, has over 200 tour operator and travel agency clients, making it a leading adviser in the travel industry, and it specialises in travel including ABTA and ATOL reporting, travel VAT/TOMS compliance, and mergers and acquisitions across the travel sector. It also has a substantial private client tax team serving both non-UK domiciled taxpayers and high net worth individuals.

Xeinadin has been keen to sign up a London partner, and first targeted the firm in June 2018. There are already 120-plus accountancy practices in the group serving SMEs.

Wall said: ‘I was very surprised at the clarity and intensity of Xeinadin’s vision. We were astounded by their growing popularity as Xeinadin packed out London venues with prospective Xeinadin accountancy firms. Discreet meetings were held on a monthly basis as more and more firms committed to group entry.

‘After attending a few meetings it became clear where our firm and clients would benefit from this unprecedented movement. We also recognised where we could contribute. While we are very strong in our niche sectors, we had not focused as much as others on cloud accounting solutions to SMEs. Historically this has not been a core service line for us, but through our peers’ support, we will easily add these opportunities to best serve hundreds of smaller travel companies. This will contribute towards our planned ongoing growth.’

Elman Wall carefully assessed the proposition for almost one year before entering.

‘This is a true collaboration of many like-minded peers. There’s a belief across the whole group that we are stronger as a focused group than the sum of our individual firms outside the group. This is a real community.’

Sara White | 14-08-2019

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