Paul Lindsell is managing director and founder of marketing services company, ThoughtSpark and market research company, MindMetre. His experience covers the gamut of marketing techniques, spanning market research, marketing strategy development, campaign implementation, online and social media, communications and brand development. He also leads a number of industry best practice bodies and is the founder of the Information Performance Forum, and co-founder of the Data Governance Forum.

On a pro bono basis, he also lends advice and skills to charitable organisations, including The Prince's Youth Business Trust, Emmaus Charity and Family Links. He is currently a trustee for art charity, Compton Verney.