Moore Stephens network rebrands as Moore

Global accounting and consulting network Moore Stephens has rebranded as Moore, dropping the Stephens element of its name

The relaunch includes the release of a new logo, visual identity and brand positioning for the network which has more than 260 independent member firms in 112 countries, and has over 30,000 staff.

The group’s member firms have a global revenue of $2.91bn (£2.36bn) and reported 6% growth in the last year despite challenging economic conditions, according to the firm’s 2018 transparency report.

The change from Moore Stephens to Moore encapsulates the traditional core strengths of the network, while positioning it as a’ more modern, internationally relevant brand’.

Moore Global CEO, Anton Colella, said: ‘In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt.

‘With our new brand we chose a new identity fit for a world defined by global decision making, data-driven insight and the need for agility. The brand captures our ability to connect to you locally and globally.’

The network has also adapted a new strapline, ‘Helping you thrive in a changing world’.

The new visual identity will be rolled out across the network immediately.

Moore Stephens' network was ranked 15th in the Accountancy Daily Top 25 Networks and Associations Survey 2018.

Sara White

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