Top 20 firm Menzies is to focus on building up advisory services for SMEs over the coming year, in response to a customer feedback campaign which will see the firm reposition itself as a business consultancy
The firm, which has 45 partners and operates from eight offices in south east England, said it plans to focus on SMEs between 20 and 500 staff and up to £30m as well as high net worth business owners and managers.
It will focus on eight specific areas comprising business services, healthcare, hospitality and leisure, manufacturing, property and construction, retail and wholesale, technology, and transport and logistics.
Menzies has launched a new consultancy offering, covering markets and customers; strategic and financial; people; operational and systems, and international. The consultancy team also aims to ‘develop strategic partnerships with preferred suppliers to provide essential services to clients, such as IT, on a project-managed basis’, it said.
Menzies reported £32.2m fee income in 2014 and merged with Harris Lipman in July 2015 in a move which created a new firm with fee income of almost £40m.
Julie Adams, managing partner at Menzies, said: ‘We are shifting emphasis from compliance services such as audit and tax and looking at more strategic advisory services because that's what clients want. An audit's an audit - so we're going to be more being consultancy and advisory-led - a repositioning if you like.
‘Our new consultancy and sector-led business strategy and rebrand will enable us to tap into that expertise and deliver a rounded service to our clients, helping them maximize the potential of their businesses.’