London firm Grunberg & Co has launched a dedicated China business desk to provide Chinese companies with a bridge through which they can interact and access business advice, in response to deepening trade ties between the two countries
The launch of the desk follows the firm’s decision to join the Reanda International accountancy network, which was founded in China, but now has 3,000 members across 120 offices in 30 countries.
Since joining in 2016, Grunberg has launched its own wholly owned subsidiary Reanda UK, which acts as the main point of contact for the network in the UK and supports other members with its expertise in international tax and accounting.
Headed by fluent Mandarin speaker Muhong He – an existing accounts senior in Grunberg & Co’s team – the new China desk will also help support the existing Chinese business community in the UK.
He said: ‘China offers a lot of opportunities to UK businesses who are looking to explore new markets and vice versa, and with recent talks of a golden age of trade between the two countries there has never been a better time to launch this service.
‘Doing business in China requires a very particular approach and set of skills, including language, which is why a China desk is essential to our international expansion as a firm.’
Robert Bean, managing partner at Grunberg & Co, said: ‘Our initial experience through our membership of Reanda International is that there is a growing interest in China in doing business in the UK and the same can be said of British businesses wanting to access this exciting market.’
Report by Pat Sweet