Grant Thornton launches small business brand

Grant Thornton has chosen Liverpool to launch a new national small business brand called G, which is designed to bring together communities of small companies and entrepreneurs, providing support for business growth and opportunities to build connections

The G brand brings together an array of Grant Thornton services, and the firm plans to roll G out in other cities.

David Hawley, the G-tax lead for Liverpool, said: ‘Liverpool was selected as the launch location for the G brand because of its thriving, dynamic small business community. 

‘With more than 5,000 new business registrations last year the city-region boasts one of the highest start-up rates in the country. Transformational projects like the Knowledge Quarter and the Superport hold tremendous promise. The SMEs working within them are the lifeblood of the city-region, so supporting them is crucial to driving economic growth.

‘There’s nothing like G available locally. Competitor offerings combine the financial elements, but not the wider holistic growth support and the community element – things we know are important. G is aimed squarely at the S in SME and we’re confident that Liverpool businesses will benefit from it.’

 On 1 November the firm hosted a G launch event for the city’s business leaders at AvenueHQ, a newly launched co-working space on Liverpool’s waterfront whose founder was an early user of G’s services.

Stephen Peacock, partner, Grant Thornton UK, said: ‘Small companies account for 97% of UK businesses so G is an important part of Grant Thornton’s vision of supporting sustainable growth in dynamic organisations. To create G we gathered together client insights gained from delivering growth services to thousands of small businesses.  G is a simple and straightforward way for leaders of small businesses to access help to achieve their growth ambitions.’

Report by Pat Sweet

Pat Sweet |Reporter, Accountancy Daily [2010-2021]

Pat Sweet was the former online reporter at Accountancy Daily and contributor to the monthly Accountancy magazine, pub...

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