Fish Partnership rebrands under Wilkins Kennedy name

The Fish Partnership has rebranded as Wilkins Kennedy after the accountancy firm was snapped up by fast growing Baldwins Group last year

The High Wycombe practice employs 33 staff and will be renamed as part of the Wilkins Kennedy group, which has 22 offices across south east England and is part of the Baldwins Group.

The Fish Partnership will trade as Wilkins Kennedy and their existing staff will be unaffected and will be led by a senior team made up of Paul Laird, Denise Eyles and Christopher Nisbet.

Wilkins Kennedy is one of Baldwin's brands which has retained its identity post-merger, along with Blick Rothenberg and Campbell Dallas. 

The High Wycombe-based business was formed in 1969 and now serves around 1,000 SME businesses from sectors such as charity and education, estate agents, solicitors, farming and agriculture, and property and construction. It has estimated fee income of £1.1m.

Paul Laird, director at The Fish Partnership, said: ‘We have built up an enviable reputation and client portfolio over the past 50 years, and this name change signifies a momentous point in our history to reflect the exciting journey we are embarking on alongside Wilkins Kennedy as part of the Baldwins Group.

‘Since joining the Group it has meant that our clients have had access to a wide range of business advice, particularly with the additional expertise of their corporate finance department which will give firms access to the best rates if they are looking to invest, as well as their insolvency expertise to help businesses navigate long-term issues.

‘The accounting industry is undergoing various technological and regulatory changes, such as Making Tax Digital, and being part of a group that is heavily investing in IT and developing a range of dedicated specialist teams within areas such as tax, corporate finance and restructuring will help us to expand even further as a firm.

‘This is an exciting time for everybody associated with The Fish Partnership, and we look forward to continue working with Wilkins Kennedy’s business specialists to help Buckinghamshire’s businesses to develop and grow.’

Baldwins, a CogitalGroup company is ranked 12th in the Accountancy Daily Top 75 Firms Survey and has 97 offices across England, Scotland and Wales – employing more than 3,000 staff with an annual turnover of approximately £225m.

Tim Croft, managing partner of Wilkins Kennedy’s North Thames region, added: ‘We are delighted that The Fish Partnership is moving over to Wilkins Kennedy as they have built up a solid reputation and have a growing client base.’

Sara White

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