Deloitte raises over £2.6m in national charities campaign

Deloitte has reported raising over £2.6m in three years for charity through its national partnerships with the Alzheimer’s Society, Prostate Cancer UK and Mind, which ended in May this year.

The firm says £1m of the total was raised via the Deloitte Charity Challenge, which saw over 200 staff, including 25 partners, take part in extreme personal challenges across four continents, attracting over 10,500 sponsors and £250,000 of matched funding from Deloitte.

Over the last three years, Deloitte says 400 people volunteered 29,480 hours of their time to support the three charity partners, 3,754 people engaged with the partners through the firm’s charity networks, while nearly 3,500 participants took part in various fundraising events.

As a result of the money raised, Mind has been able to fund an infoline adviser, distribute 370,000 mental health information booklets across 150 shops, and train 168 shop managers and volunteers across 56 shops to better support shop visitors.

The Alzheimer’s Society has used Deloitte’s efforts to fund the Newcastle Doctoral Training Centre, developing the skills of the next generation of dementia researchers, while the money has enabled Prostate Cancer UK to connect with 300,000 people, give out 185,000 pieces of literature and have over 50,000 in-depth conversations as part of its ‘search and rescue’ programme.

David Barnes, managing partner for corporate responsibility at Deloitte, said: ‘We are extremely proud of the transformative and impactful work we have achieved with Alzheimer’s Society, Prostate Cancer UK and Mind throughout our three years together. As well as exceeding our fundraising target for the programme, our people have donated nearly 30,000 hours of their time towards invaluable pro-bono and volunteering projects.  

‘All of our work delivered through this programme has been focused on better preparing the charities to face day-to-day issues relevant to the sector, including efficiency, sustainable growth, increasing outreach and planning for the future.’

The firm has now launched new society partnerships, combining its previous charity partnership and social innovation pioneers programmes. Each of the 26 charities and social enterprises recruited as partners will work with the firm to impact the futures of individuals, whether young people; those not in employment or training; those who have been out of work due to illness; or, those transitioning between careers.

The charity partners will work with all of Deloitte’s UK offices, with one charity aligned to each regional office and five to the firm’s London office. The social enterprises will receive support from across the firm’s regional and London offices in the UK.

Pat Sweet |Reporter, Accountancy Daily [2010-2021]

Pat Sweet was the former online reporter at Accountancy Daily and contributor to the monthly Accountancy magazine, pub...

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