Big Four challenger Cogital Group is to re-brand as Azets, the group’s largest established brand
As a result, regional firms Baldwins, Wilkins Kennedy and Campbell Dallas, all of which are part of Cogital, along with all associated companies, are rebranding as Azets.
However, London firm Blick Rothenberg, which is shortly celebrating its 75th anniversary, will retain its name within the Azets business.
The latest edition of the annual Accountancy Daily top 75 firms survey places Cogital in 8th place, with a an estimated fee income of £225m, up from 12th position and income of £117.5m the previous year.
Dawn Marriott, CEO of Azets Group, said: ‘I am delighted to announce this milestone in our growth story today.
‘We have now combined the strength of our individual entities, along with our UK heritage and our contemporary European name across seven countries.
‘Unifying our brands was the next step in our groups’ development, enabling our 6,500 people to deliver a service of outstanding professional quality.
‘This rebrand reflects the vision we set ourselves to be smart, effective and efficient partners to our clients.
‘It allows us to demonstrate clearly who we are and to deliver the benefits of scale, whilst retaining our foundations and what sets us apart, the delivery of a personalised and localised service through our dynamic and collaborative teams – it’s a win for our 120,000 clients and for us.’
Cogital said clients across the enlarged Azets group and Blick Rothenberg will gain the benefits of significant synergies, including the option to access additional services, skill sets and an international offering, whilst retaining a personal local service.
Azets has over 160 offices across the UK and Europe, over 6,500 employees and 600 partners with a turnover of £500m plus.
It utilises a proprietary digital workplace technology called CoZone, which is cloud-based portal, to simplify workflows and give clients access to information about their business.