BrightHR invests £1m in Back to Work Navigator

BrightHR, the international HR software and employment law advice service, has made a £1m investment in an online tool called the Back to Work Navigator

The Back to Work Navigator gives employers one central hub to manage all their back to work processes, so they can reopen their business.

The tool lets employers change furlough statuses, set up staggered shift times, and send an in-app notification to employees telling them when the business will reopen.

The tool comes with a complete content library of essential guidance which covers managing health and safety, carrying out Covid-19 risk assessments, annual leave planning and restructuring processes.

The library is filled with written guides, factsheets, templates, posters and checklists for business owners to read, download and share with their staff.

The campaign will educate business owners on how BrightHR can help them get their business back on its feet again, and it will appear on both linear Sky TV as well as Sky's AdSmart.

Alan Price, CEO at BrightHR, said: ‘BrightHR is committed to supporting new and existing clients through this challenging time, and our significant investment of £1m in the Back to Work Navigator tool and national advertising campaign shows this.

‘Our new piece of software compliments BrightHR's established suite of tools, such as the Furlough Navigator and Shift and Rota Planner, and it will transform the way business owners manage their staff during the Covid-19 pandemic.’

The firm which was founded in 2015 and funded by entrepreneur, Peter Done, has worked with channel agency We Are Boutique on the multi-channel campaign.

Simon Bollon, managing director of We Are Boutique, said: ‘It’s been great to work with such a dynamic business that has the interests of small businesses at its heart. We responded to BrightHR’s brief with a multi-channel campaign that went live within weeks. 

‘It’s targeted specifically to raise awareness of the help and advice that’s available to business owners during these challenging times.’

Zak Jakubowski |Reporter, Accountancy Daily [2019-2021]

Zak Jakubowski was a reporter at Accountancy Daily, published by ...

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