Baldwins swoops on Cassons Business Advisers

Acquisitive accounting firm Baldwins, has taken over chartered accountants Cassons Business Advisers LLP, a Manchester based practice with two offices in the north west and an estimated £4m in fee income

Cassons is a limited liability partnership with nine partners and 70 staff, and has offices in Manchester and nearby Haslingden, with around 3,000 clients located across Lancashire. The latest annual accounts at Companies House for year end April 2016, filed in February 2017, show that the firm reported fee income of £4m.

The latest merger sees Baldwins extending its reach to 60 offices across the UK, building on its rationale of creating a nationwide network of localised offices, although so far it has limited reach in London and the southeast.

Les Nutter, managing partner at Cassons, said joining Baldwins will enable the business to continue to grow and develop. ‘We are very positive about joining the Baldwin Group as we are totally committed to our shared ethos of developing relationships with local businesses in local communities, and providing the best level of service through local people,’ Nutter said. ‘Our own personality and values will remain the same.’

Cassons will be rebranded under the Baldwins brand 'over time' but for the time being will continue to trade as Cassons in its own right. The firm remains a member of international accounting network BKR International.

‘By joining Baldwins, our clients will be able to access the group’s various national teams of technical and sector specialists including banking and finance. The support and investment will mean that we can provide extra services and give added value to our clients, particularly in terms of technology. 

‘The investment will also mean that our people will have access to better learning and development opportunities which will further enhance the programmes that we already have in place.’

Shaun Knight, director at Baldwins Accountancy Group, said this built on the acquisition of northwest firm CLB Coopers in November 2016.

‘We are always looking at areas where we can expand and Cassons has built an impressive and varied client base,’ he said. ‘We are looking forward to working to help the business and their clients identify growth opportunities moving forward.’

Baldwins is a subsidiary of business services group CogitalGroup, which employs 4,700 staff in the UK and elsewhere in Europe, across 150 offices in seven countries, with annual revenue of £320m.

Report by Sara White

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