American Institute of CPAs to launch own internet domain
14 Jun 2019
The American Institute of CPAs (AICPA) is in final negotiations to secure an internet domain specifically for CPAs, with the aim of enhancing trust and branding of the accountancy profession
14 Jun 2019
AICPA is in the process of finalising the .cpa domain and is currently in a contract execution phase with the internet’s global governing body, the Internet Corporation for Assigned Names and Numbers (ICANN). The AICPA’s role in administering .cpa will provide a defined global domain for CPAs worldwide to connect with their clients with increased trust, security, and verification.
Erik Asgeirsson, president and CEO of CPA.com, the AICPA’s technology subsidiary, said: ‘There’s a lack of authentication and growing mistrust of online information. This is why many leading companies and communities, such as Amazon, KPMG, and the banking industry are moving to restricted top-level domains. We’re looking forward to bringing this important new capability to the profession.’
ICANN has expanded the top-level domain structure to aid navigation on the internet and support trusted and value-based entities and communities. To supplement traditional top-level domains such as .com, .edu and .org, ICANN has approved more than 1,200 specialised domain extensions – including Amazon’s .aws, Google’s launch of .app, as well as those for other well-known businesses, governments, and institutions, such as .vanguard, .barclays, .kpmg, .mlb, and .nyc.
Barry Melancon, president and CEO of AICPA, said: ‘By overseeing the .cpa domain in collaboration with other global CPA organisations, the AICPA can help promote CPAs’ visibility and protect their professional standing online.
‘We also want the public to have confidence that someone using a .cpa domain address for email or a website is affiliated with the CPA profession.’
The new domain extension will be available to CPAs and their firms, and will signal a clear connection to the profession, giving a strong identity to users with the .cpa domain.
More details on registering a domain name will be available later this year. Founded in 1887, AICPA is the world’s largest member association representing the CPA profession, with more than 429,000 members in the US and worldwide.